Browsing by Author "Eken, Süleyman"
Now showing items 1-1 of 1
-
Testing the performance of feature selection methods for customer churn analysis: Case study in B2B business
Sancar, Semanur; Uzun-Per, Meryem (Springer, 2023)Churn analysis has recently become one of the favorite topics of marketing teams with the development of machine learning models. This study aims to discover the most suitable feature selection (FS) model for churn analysis ...