The investigation of public interest to mineral water: A google trends study
Yükleniyor...
Dosyalar
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Kızılay Culture and Arts Publications
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The global bottled mineral water market tends to grow thanks to rising awareness of health and well-being. This industry is classified as manufac tured mineral water and natural mineral water. Although Türkiye is among the countries rich in natural mineral waters, Asia-Pacific regions are primar ily known in the natural mineral water market (1). Increasing the market volume and providing consumption motivation depends on understanding the public’s interest. This study aims to understand global and local public interest’ in mineral water via the Google Trends (GT) tool. GT provides daily, monthly, and yearly relative search volumes (RSV) of search queries in differ ent countries and languages (2). This study selected the “shopping” catego ry, and searches were conducted in Türkiye and worldwide. Keywords were searched in Turkish and English, and the search spectrum was “1 October 2014-1 October 2024” to determine monthly search queries. Search queries were classified into three parts: mineral water, different types of non-alcohol ic beverages, including mineral water, and different terms of mineral water. Lastly, RSV values for search queries from 2014-2019 and 2019-2024 were also compared. Statistical analyses were completed with Jamovi software (version 2.6.2). Mineral waters’ mean RSV in Türkiye are consistent with seasonal temperatures. Globally, the mean RSV of mineral waters has been higher than those of soft drinks, sports drinks, and fruit and vegetable juices. In the Türkiye, soft drinks have higher mean RSV than mineral waters. The mean RSV in mineral waters has significantly increased in 2019-2024 compared to 2014-2019, both local and global (p<0.05). It could be related to changed health perceptions with the pandemic. Understanding search queries about mineral water will contribute to consumer health and raise awareness and market volume. According to the findings, the manufacturers should be in formed about the opportunities and trends.
Açıklama
Anahtar Kelimeler
Google Trends, Mineral Water, Public Interest
Kaynak
III. International Mineral Water Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Esra A., Merve S., & Elif G. (2024). The investigation of public interest to mineral water: A google trends study. M. E. Çam, T. Şimşek, & G. Yıldırım (Eds.). III. International Mineral Water Congress, pp. 26-27. Kızılay Culture and Arts Publications
